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Digital Entrepreneurship: Theoretical And Practical Aspects

Author

Listed:
  • Anny Atanasova

    (South-West University “Neofit Rilski”, Blagoevgrad, Department of Management and marketing)

Abstract

The rapid development of Information and Communication Technologies (ICTs) in the late 20th and early 21st centuries has caused a digital transformation in all spheres of socio-economic life. Digitalization has brought about radical changes in the economy and the way we do business, creating new business models. Expanding the scope of digitalized business activities, the widespread penetration of e-commerce in the marketing tools of companies and the development of digital entrepreneurship are one of the successful formulas for overcoming the crisis caused by the COVID-19 pandemic and rebuilding national economies. The article aims to reveal some theoretical aspects of digital entrepreneurship and to analyze the process of digitalization of entrepreneurial activity in Bulgaria. To achieve this goal, some theoretical formulations for digital entrepreneurship in the context of the digital transformation of society and the digital economy, respectively, are considered. In practical terms, based on statistical data from various sources, an analysis of the digitalization of entrepreneurship in Bulgaria.

Suggested Citation

  • Anny Atanasova, 2022. "Digital Entrepreneurship: Theoretical And Practical Aspects," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 19(1), pages 79-95.
    • Handle: RePEc:neo:journl:v:19:y:2022:i:1:p:79-95
    DOI: 10.37708/em.swu.v19i1.7
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    More about this item

    Keywords

    Digital transformation; digital economy; digital entrepreneurship; innovation;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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