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Developing Strategic Framework For Competitiveness In The Global Market

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  • Natasha Ristovska

    (University of tourism and management Skopje)

Abstract

The aim of this paper is to provide an understanding of the impact of the process of developing unique business strategy. The complexity of strategy designing process for the global business is emphasized. Key structural elements of the global business strategy are analyzed. Furthermore, the paper highlights the competitiveness approach in designing strategies for increasing sustainability in the global market. The empirical research is based on a survey that focuses on the strategic planning process and achieving sustainable competitive advantage. Global enterprises operating in the Republic of North Macedonia are subjects of the research. The research results confirm the importance of designing specific goals and competitive strategies for enterprises to enter the global market, provide an understanding of key structural aspects of global business planning and emphasize the challenges that global enterprises are facing in rapidly changing business environment.

Suggested Citation

  • Natasha Ristovska, 2022. "Developing Strategic Framework For Competitiveness In The Global Market," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 19(1), pages 52-64.
    • Handle: RePEc:neo:journl:v:19:y:2022:i:1:p:52-64
    DOI: 10.37708/em.swu.v19i1.5
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    References listed on IDEAS

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    1. Yanica Petkova Dimitrova, 2017. "Project For The Establishment Of Model For Management Of Corporate Culture In The Context Of Global Company," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 13(1), pages 201-214.
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      More about this item

      Keywords

      strategic planning; global strategy; competitive advantage; sustainability;
      All these keywords.

      JEL classification:

      • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
      • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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