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The Digital Transformation In The Service Of Business

Author

Listed:
  • Elena Stavrova

    (South-West University “Neofit Rilski”, Blagoevgrad, Faculty of Economics, Department of Finance and Accounting)

  • Dinka Zlateva

    (South-West University “Neofit Rilski”, Blagoevgrad, Faculty of Economics, Department of Management and Marketing)

  • Lubomira Pinelova

    (South-West University “Neofit Rilski”, Blagoevgrad, Faculty of Economics, Department of Tourism)

Abstract

People, business and the world, are changing at a fast pace. Constantly evolving technologies and how people use them transform their habits of access to information, interaction, and communication. Digital technologies are no longer a reserved part of innovative companies, and ordinary people integrate them seamlessly into their daily lives. What makes the digital revolution exciting is that everything is happening right now, and we are witnessing a historical transition from the traditional to the digital. Consumers are tired of media marketing and are now part of the global world. They want more commitment and more interaction. They spend most of their free time in a digital environment, and creatively oriented digital marketing is the way business will reach them. This article focuses on transforming entrepreneurial thinking by adapting the business to the new digital conditions and how the process of transforming supports business development.

Suggested Citation

  • Elena Stavrova & Dinka Zlateva & Lubomira Pinelova, 2021. "The Digital Transformation In The Service Of Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 128-136.
    • Handle: RePEc:neo:journl:v:18:y:2021:i:1:p:128-136
    DOI: 10.37708/em.swu.v18i1.11
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    References listed on IDEAS

    as
    1. Matt, C. & Hess, Thomas & Benlian, Alexander, 2015. "Digital Transformation Strategies," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 75002, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Yang, L. & Yang, S.H. & Plotnick, L., 2013. "How the internet of things technology enhances emergency response operations," Technological Forecasting and Social Change, Elsevier, vol. 80(9), pages 1854-1867.
    3. Christian Matt & Thomas Hess & Alexander Benlian, 2015. "Digital Transformation Strategies," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 57(5), pages 339-343, October.
    4. Matt, C. & Hess, Thomas & Benlian, Alexander, 2015. "Digital Transformation Strategies," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 75202, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    digital transformation; digital ecosystem; digital strategies;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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