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The Theoretical And Methodological Bases Of Peace Marketing

Author

Listed:
  • PROKOPENKO OLHA

    (International Humanities University, 33 Fontanskaya road, Odessa, Ukraine)

  • BOZHKOVA VIKTORIYA

    (Sumy State A. S. Makarenko Pedagogical University, 87 Romenskaya str., Sumy, Ukraine)

  • CHAYEN SAMUEL

    (Sumy State University, 2 R.-Korsakova str., Sumy, Ukraine; Knesset (Israeli Parliament), Kiryat Ben-Gurion, Jerusalem, the State of Israel)

Abstract

The article deals with the analysis of theoretical and methodological bases of peace marketing as the sphere of social interaction of various subjects, oriented to formation of society’s negative attitude to any expression of aggression and support of peace all over the world. The aim of this research is to determine the theoretical and methodological bases of peace marketing. Accordingly, the set of the following challenges was formulated: to define peace marketing; determine the concept, mission of peace marketing, its purposes and tasks; outline the methodological foundations of marketing of peace; provide examples of implementation of peace marketing concept in practice; give recommendations for peace marketing development and improvement. The essence of peace marketing conception, its mission, goals and challenges are fully investigated. The methodology of peace marketing is outlined. The examples of implementation of peace marketing conception are provided, and the recommendations for its development and improvement are given.

Suggested Citation

  • Prokopenko Olha & Bozhkova Viktoriya & Chayen Samuel, 2019. "The Theoretical And Methodological Bases Of Peace Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 16(1), pages 99-111.
    • Handle: RePEc:neo:journl:v:16:y:2019:i:1:p:99-111
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    More about this item

    Keywords

    peace marketing; concept and methodology; mechanism; infrastructure support; institutional norms;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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