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The Impact Of Intellectual Capital On The Competitive Advantage In Jordanian Telecom Companies "A Case Study On Orange Company"

Author

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  • AHMED HASHEM AL ASSAF

    (Business school, Business Administration Department Al - Zaytouna University, Amman, Jordan)

Abstract

The present study aimed to recognize the impact of intellectual capital in achieving competitive advantage in Jordanian telecommunications companies. The study sample consisted of (245) employees, who were selected by a simple random methods, and represents about (42.3%) of the overall study population. Two study instruments were developed to measure intellectual capital and competitive advantage, both study instruments have appropriate validity and reliability indices, after the data has been collected and analyzed the following results have been found. - There is a significant impact of intellectual capital dimensions (human capital) on competitive advantage in the Jordanian telecommunications companies, and the value of Beta indicates for a positive direction of the relationship. - There is a significant impact of the intellectual capital dimensions (structural capital) on competitive advantage Jordanian telecommunications companies. And the value of Beta indicates for a positive direction of the relationship. - There is a significant impact of the intellectual capital dimensions (relational capital) on competitive advantage Jordanian telecommunications companies, and the value of Beta indicates for a positive direction of the relationship.

Suggested Citation

  • Ahmed Hashem Al Assaf, 2019. "The Impact Of Intellectual Capital On The Competitive Advantage In Jordanian Telecom Companies "A Case Study On Orange Company"," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 16(1), pages 82-98.
    • Handle: RePEc:neo:journl:v:16:y:2019:i:1:p:82-98
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    More about this item

    Keywords

    Intellectual Capital; Competitive Advantage; Jordanian telecom companies; Orange Company;
    All these keywords.

    JEL classification:

    • D41 - Microeconomics - - Market Structure, Pricing, and Design - - - Perfect Competition
    • P42 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Productive Enterprises; Factor and Product Markets; Prices
    • H32 - Public Economics - - Fiscal Policies and Behavior of Economic Agents - - - Firm

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