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The Power Of Words In The Prominent Books Of Economics

Author

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  • LÍVIA BENITA KISS

    (School in Business and Management, Georgikon Faculty of Pannon University, Keszthely, Hungary)

Abstract

My study focuses on analysing the typical keywords of mainstream and alternative economics with the help of content analyzes of 13 prominent economics books. The analysis was conducted in three groups of economics books which are: mainstream, famous alternative and modern alternative. In the course of the analysis I was screening for occurrences of 15 mainstream and 15 alternative keywords were identified in the technical literature. In addition, I looked at the most commonly used words in each group of books. For content analysis I used content analysing software NVivo 11 Plus.

Suggested Citation

  • Lívia Benita Kiss, 2018. "The Power Of Words In The Prominent Books Of Economics," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 288-302.
    • Handle: RePEc:neo:journl:v:14:y:2018:i:1:p:288-302
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    More about this item

    Keywords

    mainstream; alternative; famous; modern; content analysis;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists
    • B10 - Schools of Economic Thought and Methodology - - History of Economic Thought through 1925 - - - General
    • B20 - Schools of Economic Thought and Methodology - - History of Economic Thought since 1925 - - - General
    • C88 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other Computer Software

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