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Development Of Marketing Strategies In Bulgarian Enterprises

Author

Listed:
  • Dilyana Yaneva

    (South-west university "Neofit Rilski", Blagoevgrad, Faculty of Economics)

Abstract

The development of an effective marketing strategy is the basis for the formation of a reliable marketing policy of the organization. At the same time, the specifics of each individual marketing strategy allows making the right decisions according to the company's goals, resources and opportunities, market situation and consumer requirements. In this regard, the article aims to examine whether Bulgarian companies have developed marketing strategies and how they are perceived by company management. The results of the opinion of Bulgarian managers and business owners are presented on the basis of a survey conducted in 2019.

Suggested Citation

  • Dilyana Yaneva, 2020. "Development Of Marketing Strategies In Bulgarian Enterprises," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 8(2), pages 86-92.
    • Handle: RePEc:neo:epjour:v:8:y:2020:i:2:p:86-92
    DOI: 10.37708/ep.swu.v8i2.8
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    References listed on IDEAS

    as
    1. Svetlana Timofeeva, 2015. "Competitive Potential Of Enterprise – Elements, Model And Guidelines For Development," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 3(1), pages 16-30.
    2. Vyara Kyurova & Dilyana Yaneva, 2017. "Research On The Impact Of The Corporate Image On The Competitiveness Of Interior Design Enterprises," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 495-498, September.
    Full references (including those not matched with items on IDEAS)

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