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Survey Of The Attitudes Of Bulgarian Consumers To Wine Consumption

Author

Listed:
  • Nikolay V. Logodashki

    (South-west university "Neofit Rilski", Blagoevgrad, Department of Management and Marketing, Faculty of Economics)

Abstract

Continuous research of consumer product choice is the basis for improving the characteristics of the offered product. This in turn leads to the creation of consumer satisfaction with the product, and it helps to increase the competitiveness of the products offered. The main goal of the present study is to investigate the consumer behavior and attitudes of Bulgarian consumers for wine consumption, as well as the impact of the COVID-19 pandemic on them. The main expected results are established attitudes towards wine consumption by Bulgarian consumers, which wine producers can use in making decisions related to competitiveness. The main research methods used in the study are content analysis, method of comparison, intuitive and systematic approach, method of analysis and synthesis, survey.

Suggested Citation

  • Nikolay V. Logodashki, 2020. "Survey Of The Attitudes Of Bulgarian Consumers To Wine Consumption," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 8(2), pages 104-118.
    • Handle: RePEc:neo:epjour:v:8:y:2020:i:2:p:104-118
    DOI: 10.37708/ep.swu.v8i2.10
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    Cited by:

    1. Edgar J. Sabina del Castillo & Ricardo J. Díaz Armas & Desiderio Gutiérrez Taño, 2023. "Are Local Product Consumption Habits Influenced by Extreme Situations? A Case Study of Wine During the COVID-19 Pandemic," SAGE Open, , vol. 13(3), pages 21582440231, August.

    More about this item

    Keywords

    consumer behavior; consumer attitude; wine; wine producers;
    All these keywords.

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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