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Possibilities For The Increase Of Competitiveness Of A Product Through The Implementation Of Active Methods For Direct Connection With The Consumers

Author

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  • RAINA DIMITROVA

    (South-West University "Neofit Rilski", Blagoevgrad, Bulgaria)

Abstract

The level of competitiveness of the product, or products, as well as the perspectives and potential for its increase are among the major factors that affect the competitiveness of the enterprise. There are some guidelines for improving the competitiveness of the product. The practical implementation of all of these guidelines requires a tight and sustainable connection with the real and potential customers of this product. The results from an empirically conducted research show that all researched enterprises use only the traditional models for connection between the enterprise and its customers. With regards to the overcoming of the faults of these models, possibilities are offered for the improvement of competitiveness of the product by implementing active methods for direct connection with the customer.

Suggested Citation

  • Raina Dimitrova, 2013. "Possibilities For The Increase Of Competitiveness Of A Product Through The Implementation Of Active Methods For Direct Connection With The Consumers," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 1(1&2), pages 77-84.
    • Handle: RePEc:neo:epjour:v:1:y:2013:i:1&2:p:77-84
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    File URL: http://ep.swu.bg/index.php/archive/2013/2013-issue-1-2/8-possibilities-for-the-increase-of-competitiveness-of-a-product-through-the-implementation-of-active-methods-for-direct-connection-with-the-consumers
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    Citations

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    Cited by:

    1. Radostina Yuleva, 2019. "Basic Theoretical Statements For The Competitiveness Of Small And Medium-Sized Enterprises," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 7(1), pages 25-35.
    2. Milena Filipova & Radostina Yuleva, 2018. "Innovative Management As Competitiveness Factor," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 6(2), pages 215-228.

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