Impact of digitalization on the competitiveness of entrepreneurial business

Competitiveness is important for the business positions in the market. Various factors, such as technological development affect the increase of business competitiveness. The digitalization is established as one of the significant factors for building competitive advantages and achieving high competitiveness. The implementation of digital technologies is related to the innovative behaviour of the entrepreneurial business and, on this basis, is an important factor for the growth of the company's competitiveness.The article aims to explore the impact of digitalization on the competitiveness of the entrepreneurial business. In relation to the achievement of the goal, based on the analysis of literary sources, it reveals the theoretical aspects of competitiveness and the influence of digitalization on the competitiveness of the entrepreneurial business. The results of the conducted survey of the Bulgarian enterprises to determine the degree of their digitalization and its impact on their competitiveness are analyzed with the help of statistical methods. Based on the theoretical analysis, the indisputable importance of digitalization for the formation of a new type of competitive advantage and the growth of the competitiveness of the entrepreneurial business is established. The practical analysis reveals that the studied companies have insufficiently implemented modern information technologies in their activities. In conclusion, it is necessary to respond to the rapid progress of digitization in all processes on a global scale and to take action in these enterprises for the accelerated implementation of digital technologies in more activities to ensure higher competitiveness.