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Problems In The Promotion Of Honey And Bee Products

Author

Listed:
  • Savica Dimitrieska

    (International Balkan University, Faculty of Economics and Administrative Sciences, Republic of North Macedonia)

  • Tanja Efremova

    (National Bank of the Republic of North Macedonia, Statistics Department)

Abstract

Honey and bee products are one of the most popular foods in the world which also have significant health benefits. They have been known for centuries and have been used for various purposes. However, despite their benefits, people in Macedonia do not consume honey or bee products in sufficient quantities. The biggest obstacles for not using honey and bee products is the lack of information about the advantages of this important food, the high price, the unavailability of quality honey, but also the small or no promotion of these products. The purpose of this paper is to examine the problems, especially with the promotion of honey and bee products and to propose certain solutions. To achieve this goal, the research was conducted using a questionnaire that was submitted online to a large number of consumers.

Suggested Citation

  • Savica Dimitrieska & Tanja Efremova, 2022. "Problems In The Promotion Of Honey And Bee Products," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 10(1), pages 19-27.
    • Handle: RePEc:neo:epjour:v:10:y:2022:i:1:p:19-27
    DOI: 10.37708/ep.swu.v10i1.2
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    More about this item

    Keywords

    honey; bee products; promotion; price; consumers;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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