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La signalisation de la qualité chez les petites coopératives agricoles françaises

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  • Magrini, Marie-Benoît
  • Fares, M’hand
  • Filippi, Maryline

Abstract

Cet article propose de caractériser les déterminants du choix de signalisation par les petites coopératives de la qualité de leurs produits, à travers l’adoption d’un signe officiel et/ou d’une marque. Les estimations économétriques menées sur l’ensemble des données nationales permettent d’attester d’effets attendus du secteur d’activité, de la structure organisationnelle et du nombre d’adhérents. Elles mettent en avant des résultats originaux concernant l’influence du champ géographique d’exportation et l’importance du circuit de distribution. En particulier, il ressort que le secteur d’activité et le marché d’exportation sont des déterminants majeurs du choix d’une stratégie de surimposition d’une marque et d’un signe officiel.

Suggested Citation

  • Magrini, Marie-Benoît & Fares, M’hand & Filippi, Maryline, 2012. "La signalisation de la qualité chez les petites coopératives agricoles françaises," Revue d'économie régionale et urbaine, Editions NecPlus, vol. 2011(04), pages 705-733, May.
    • Handle: RePEc:nec:rerurb:v:2011:y:2012:i:04:p:705-733_00
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    Cited by:

    1. Agbo, Maxime & Rousselière, Damien & Salanié, Julien, 2015. "Agricultural marketing cooperatives with direct selling: A cooperative–non-cooperative game," Journal of Economic Behavior & Organization, Elsevier, vol. 109(C), pages 56-71.

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