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Editorial Revista Contaduría y Administración No. 234

Author

Listed:
  • López Herrera Francisco

    (Universidad Nacional Autónoma de Mexico)

  • Garcia Narvaez Alberto

    (Universidad Nacional Autónoma de Mexico)

Abstract

En un contexto de fuerte competencia, el análisis minucioso y preciso de las relaciones mercado-producto es un elemento indispensable para el diseño de estrategias de mercado que puedan contar con buenas probabilidades de éxito. Johan H. Martínez, Hugo Alberto Rivera R., Carlos E. Maldonado y Rubén Iván A. Mendoza presentan su trabajo de investigación Adquisición de ventajas competitivas mediante la generación de un territorio estratégico. En él se muestra la propuesta mediante la cual dichos autores mejoran las herramientas disponibles para el análisis de la estructura del sector estratégico que permite identificar nuevos espacios de mercado a los que la empresa puede dirigir sus esfuerzos mejorando su posicionamiento estratégico.

Suggested Citation

  • López Herrera Francisco & Garcia Narvaez Alberto, 2011. "Editorial Revista Contaduría y Administración No. 234," Contaduría y Administración, Accounting and Management, vol. 56(2), pages 3-7, mayo - ag.
    • Handle: RePEc:nax:conyad:v:56:y:2011:i:2:p:3-7
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