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Attraction is relative not absolute

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  • Masataka Watanabe

    (Tokyo Metropolitan Institute for Neuroscience)

Abstract

Given the choice between banana and lettuce, a monkey will take the banana every time. This preference is reflected in neurons of the orbitofrontal cortex, which are more active when the monkey anticipates a banana reward than when he thinks he will get a piece of lettuce. This relative nature of incentives adds a new dimension to characterizing the activity of orbitofrontal neurons.

Suggested Citation

  • Masataka Watanabe, 1999. "Attraction is relative not absolute," Nature, Nature, vol. 398(6729), pages 661-663, April.
    • Handle: RePEc:nat:nature:v:398:y:1999:i:6729:d:10.1038_19414
    DOI: 10.1038/19414
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    Cited by:

    1. Arthur J. Robson, 2001. "The Biological Basis of Economic Behavior," Journal of Economic Literature, American Economic Association, vol. 39(1), pages 11-33, March.

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