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Barriers to sustainable consumption attenuated by foreign language use

Author

Listed:
  • Janet Geipel

    (University of Chicago)

  • Constantinos Hadjichristidis

    (University of Trento
    Leeds University Business School, University of Leeds)

  • Anne-Kathrin Klesse

    (Erasmus University Rotterdam)

Abstract

The adoption of certain innovative products, such as recycled water, artificial meat and insect-based food, could help promote sustainability. However, the disgust these products elicit acts as a barrier to their consumption. Here, we show that describing such products in a foreign language attenuates the disgust these products trigger and heightens their intended as well as actual consumption.

Suggested Citation

  • Janet Geipel & Constantinos Hadjichristidis & Anne-Kathrin Klesse, 2018. "Barriers to sustainable consumption attenuated by foreign language use," Nature Sustainability, Nature, vol. 1(1), pages 31-33, January.
    • Handle: RePEc:nat:natsus:v:1:y:2018:i:1:d:10.1038_s41893-017-0005-9
    DOI: 10.1038/s41893-017-0005-9
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    Cited by:

    1. Pozharliev, Rumen & De Angelis, Matteo & Rossi, Dario & Bagozzi, Richard & Amatulli, Cesare, 2023. "I might try it: Marketing actions to reduce consumer disgust toward insect-based food," Journal of Retailing, Elsevier, vol. 99(1), pages 149-167.
    2. Carlos Eduardo Lourenco & Nadine Marques Nunes-Galbes & Riccardo Borgheresi & Luciana Oranges Cezarino & Flavio Pinheiro Martins & Lara Bartocci Liboni, 2022. "Psychological Barriers to Sustainable Dietary Patterns: Findings from Meat Intake Behaviour," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
    3. Eneko Antón & Natalia B. Soleto & Jon Andoni Duñabeitia, 2020. "Recycling in Babel: The Impact of Foreign Languages in Rule Learning," IJERPH, MDPI, vol. 17(11), pages 1-10, May.

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