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Behaviourally-informed peer referral programmes can increase the reach of low-income energy policies

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  • Kimberly S. Wolske

    (University of Chicago)

  • Annika Todd-Blick

    (Ernest Orlando Lawrence Berkeley National Laboratory)

  • Emma Tome

    (National Renewable Energy Laboratory)

Abstract

Low-income solar adopters are more likely to refer others to a fully subsidized solar programme when referral rewards are combined with an appeal to reciprocity and a simplified referral process, leading to five times as many solar contracts as when referral rewards are used alone. The findings highlight behavioural science strategies that administrators of low-income energy assistance programmes can use to cost-effectively accelerate programme uptake.

Suggested Citation

  • Kimberly S. Wolske & Annika Todd-Blick & Emma Tome, 2023. "Behaviourally-informed peer referral programmes can increase the reach of low-income energy policies," Nature Energy, Nature, vol. 8(8), pages 787-788, August.
    • Handle: RePEc:nat:natene:v:8:y:2023:i:8:d:10.1038_s41560-023-01323-7
    DOI: 10.1038/s41560-023-01323-7
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