IDEAS home Printed from https://ideas.repec.org/a/nas/journl/v118y2021pe2108225118.html
   My bibliography  Save this article

Emphasize personal health benefits to boost COVID-19 vaccination rates

Author

Listed:
  • Madison Ashworth

    (Department of Economics, University of Wyoming, Laramie, WY 82071)

  • Linda Thunström

    (Department of Economics, University of Wyoming, Laramie, WY 82071)

  • Todd L. Cherry

    (Department of Economics, University of Wyoming, Laramie, WY 82071)

  • Stephen C. Newbold

    (Department of Economics, University of Wyoming, Laramie, WY 82071)

  • David C. Finnoff

    (Department of Economics, University of Wyoming, Laramie, WY 82071)

Abstract

The rapid development of COVID-19 vaccines is a tremendous scientific response to the current global pandemic. However, vaccines per se do not save lives and restart economies. Their success depends on the number of people getting vaccinated. We used a survey experiment to examine the impact on vaccine intentions of a variety of public health messages identified as particularly promising: three messages that emphasize different benefits from the vaccines (personal health, the health of others, and the recovery of local and national economies) and one message that emphasizes vaccine safety. Because people will likely be exposed to multiple messages in the real world, we also examined the effect of these messages in combination. Based on a nationally quota representative sample of 3,048 adults in the United States, our findings suggest that several forms of public messages can increase vaccine intentions, but messaging that emphasizes personal health benefits had the largest impact.

Suggested Citation

  • Madison Ashworth & Linda Thunström & Todd L. Cherry & Stephen C. Newbold & David C. Finnoff, 2021. "Emphasize personal health benefits to boost COVID-19 vaccination rates," Proceedings of the National Academy of Sciences, Proceedings of the National Academy of Sciences, vol. 118(32), pages 2108225118-, August.
    • Handle: RePEc:nas:journl:v:118:y:2021:p:e2108225118
    as

    Download full text from publisher

    File URL: http://www.pnas.org/content/118/32/e2108225118.full
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Prati, Alberto & Saucet, Charlotte, 2024. "The causal effect of a health treatment on beliefs, stated preferences and memories," Journal of Health Economics, Elsevier, vol. 94(C).
    2. Hoy,Christopher Alexander & Rajee Kanagavel & Cameron,Corey Morales, 2022. "Intra-Household Dynamics and Attitudes toward Vaccines : Experimental and Survey Evidencefrom Zambia," Policy Research Working Paper Series 10136, The World Bank.
    3. Tom Chang & Mireille Jacobson & Manisha Shah & Rajiv Pramanik & Samir B. Shah, 2021. "Financial Incentives and Other Nudges Do Not Increase COVID-19 Vaccinations among the Vaccine Hesitant," NBER Working Papers 29403, National Bureau of Economic Research, Inc.
    4. Seddig, Daniel & Maskileyson, Dina & Davidov, Eldad & Ajzen, Icek & Schmidt, Peter, 2022. "Correlates of COVID-19 vaccination intentions: Attitudes, institutional trust, fear, conspiracy beliefs, and vaccine skepticism," Social Science & Medicine, Elsevier, vol. 302(C).
    5. Mendolia, Silvia & Walker, Ian, 2023. "COVID-19 vaccination intentions and subsequent uptake: An analysis of the role of marginalisation in society using British longitudinal data," Social Science & Medicine, Elsevier, vol. 321(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nas:journl:v:118:y:2021:p:e2108225118. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: PNAS Product Team (email available below). General contact details of provider: http://www.pnas.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.