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Covid-19 and Consumer Behavior

Author

Listed:
  • Yakup Durmaz

    (Hasan Kalyoncu University, Faculty of Economics Administrative and Social Sciences, Ä¡ahinbey, Gaziantep, Turkey)

  • Meral Gezici

    (Hasan Kalyoncu University, Master Student)

Abstract

Consumer behavior is one of the topics that companies, especially Sundays, should focus on, learn by analyzing. The best understanding of the process of consumers buying and receiving interest in a product has an important role at the stage of developing marketing and sales strategies. There are many different criteria that affect consumers ’ decisions in the shopping process. Human-oriented and ongoing scientific research on human behavior reveals that individual behavior is not only governed by the mind, it is also governed by emotions. In this study, factors affecting consumer and consumer behavior in a positive and negative way were analyzed, and at the same time, the extent to which advertising and social media affect consumer behavior and the effect of shopping malls on consumer behavior were tried to be explained.

Suggested Citation

  • Yakup Durmaz & Meral Gezici, 2022. "Covid-19 and Consumer Behavior," Noble International Journal of Business and Management Research, Noble Academic Publsiher, vol. 6(1), pages 1-16, March.
    • Handle: RePEc:nap:nijbmr:2022:p:1-16
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    References listed on IDEAS

    as
    1. Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
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    Cited by:

    1. Demyen Suzana & Tanase Adrian – Costinel, 2023. "The Impact Of Covid-19 On The Change In Consumer Behaviour In Romania," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 272-285, December.

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