IDEAS home Printed from https://ideas.repec.org/a/mve/journl/v44y2018i2p23-40.html
   My bibliography  Save this article

The Power of Self-Promotion: Twitter Followers and Guaranteed Purses in Professional Boxing

Author

Listed:
  • David Chaplin

    (Northwest Nazarene University)

  • Ken Brown

    (Missouri State University)

  • John Harris

    (Glasgow Caledonian University)

Abstract

The social media phenomenon has provided tremendous opportunities for self-promotion. Many professional boxers have engaged with social media through a number of outlets. This study will focus on professional boxers' use of one of these outlets, Twitter, and its correlation with their guaranteed purses for fights. As only the third study to date utilizing multivariate regression in modeling the determinants of real-world purse data for professional boxers, this study contributes to an underdeveloped segment of the continually-expanding sports economics field, as we analyze the link between social media popularity and sport-specific pay. The analysis highlights the importance of "star power" for professional athletes and provides statistical evidence of how they can benefit financially via enhancing this quality through Twitter.

Suggested Citation

  • David Chaplin & Ken Brown & John Harris, 2018. "The Power of Self-Promotion: Twitter Followers and Guaranteed Purses in Professional Boxing," Journal of Economic Insight, Missouri Valley Economic Association, vol. 44(2), pages 23-40.
    • Handle: RePEc:mve:journl:v:44:y:2018:i:2:p:23-40
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zafer Akin & Murat Issabayev & Islam Rizvanoghlu, 2023. "Incentives and Strategic Behavior of Professional Boxers," Journal of Sports Economics, , vol. 24(1), pages 28-49, January.

    More about this item

    JEL classification:

    • Z21 - Other Special Topics - - Sports Economics - - - Industry Studies
    • Z22 - Other Special Topics - - Sports Economics - - - Labor Issues
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mve:journl:v:44:y:2018:i:2:p:23-40. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cullen Goenner (email available below). General contact details of provider: https://edirc.repec.org/data/mveaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.