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Key Factors of Quality in the Sector of Tourism Services Providers: Case Study: Czech Republic

Author

Listed:
  • Ida Vajčnerová

    (Department of Management, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic)

  • Kateřina Ryglová

    (Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic)

Abstract

The paper summarizes main results of partial research aimed at detection of the key factors affecting quality in the sector of tourism services providers, namely tour operators and travel agencies. A primary questionnaire survey was conducted; the researched factors were distributed in the context of service quality dimensions (Grönroos model); the dimensions were tested in relation to sex, age and education of the respondents (ANOVA; Brown-Forsythe test). Assurance was identified as the most important dimension. The output of the study is determining the significance of individual quality factors from the perspective of a potential customer when selecting a service provider.

Suggested Citation

  • Ida Vajčnerová & Kateřina Ryglová, 2014. "Key Factors of Quality in the Sector of Tourism Services Providers: Case Study: Czech Republic," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 62(6), pages 1493-1497.
    • Handle: RePEc:mup:actaun:actaun_2014062061493
    DOI: 10.11118/actaun201462061493
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    References listed on IDEAS

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    1. Sara Campo-Martínez & Joan B. Garau-Vadell, 2010. "The Generation of Tourism Destination Satisfaction," Tourism Economics, , vol. 16(3), pages 461-475, September.
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