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The impact of factors influencing destination quality on overall customer satisfaction

Author

Listed:
  • Ida Vajčnerová

    (Department of Management, Mendel Univerzity in Brno, Zemědělská 1, 613 00 Brno, Czech Republic)

  • Jakub Šácha

    (Department of Statistics and Operation Analysis, Mendel Univerzity in Brno, Zemědělská 1, 613 00 Brno, Czech Republic)

  • Kateřina Ryglová

    (Department of Marketing and Trade, Mendel Univerzity in Brno, Zemědělská 1, 613 00 Brno, Czech Republic)

Abstract

The paper deals with problems concerning tourist destination quality and the impact of individual factors on the overall satisfaction of a customer - a visitor to a destination. The methodology is based on the evaluation of individual factors that were identified on the basis of previously conducted researches and that consider all attributes of a destination which visitors are able to evaluate on the basis of their experience and consequent satisfaction. The used data were obtained by a questionnaire surveys, the evaluation is qualitative, and the ten-degree Likert scale is used. The practical part of the paper will focus on creating a multidimensional regression model for overall customer satisfaction for evaluating individual quality factors. The objective of the paper is to identify factors that influence overall customer satisfaction the most; this will be done on the basis of the statistical importance of individual regression parameters. The analysis will be conducted for the data from the regions of Lednice-Valtice Area and Znojemsko and Podyjí; subsequently these two regions will be compared.

Suggested Citation

  • Ida Vajčnerová & Jakub Šácha & Kateřina Ryglová, 2013. "The impact of factors influencing destination quality on overall customer satisfaction," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(7), pages 2917-2922.
    • Handle: RePEc:mup:actaun:actaun_2013061072917
    DOI: 10.11118/actaun201361072917
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    Cited by:

    1. Robert Maršanic & Edna Mrnjavac & Drago Pupavac & Ljudevit Krpan, 2021. "Stationary Traffic as a Factor of Tourist Destination Quality and Sustainability," Sustainability, MDPI, vol. 13(7), pages 1-13, April.

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