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Behaviour of Czech customers when buying food products

Author

Listed:
  • Halina Starzyczná

    (Department of Marketing, School of Business Administration, Silesian University, Univerzitní nám. 1934/3, 733 40 Karviná, Czech Republic)

  • Michal Stoklasa

    (Department of Marketing, School of Business Administration, Silesian University, Univerzitní nám. 1934/3, 733 40 Karviná, Czech Republic)

  • Pavla Sýkorová

    (Department of Marketing, School of Business Administration, Silesian University, Univerzitní nám. 1934/3, 733 40 Karviná, Czech Republic)

Abstract

This paper presents partial results of the primary research conducted through a questionnaire survey focused on the behaviour of Czech consumers when buying food, with regard to the behaviour of men and women. Specific objectives included are a brief outline of the theoretical issues examined and secondary research on the buying behaviour of consumers when buying food, based on available statistical data and information. After 1989, the quality of the market has changed, sales space has increased as well as the level of sales conditions. Offer in stores has widened. Recently the results of inspections of supervisory authorities show a lot of negative information, mainly relating to foreign chains. The supply of poor quality food is more common. Some food is offered even though it's expired. The proposed premises are based on the current situation in the Czech retail market. Despite increased consumer awareness about the quality of food, the majority of respondents buy food in large commercial units (supermarket, hypermarket, discounts). The majority of respondents do not follow information on the packaging of food products, but follow the expiration date. Sales of food with expired shelf life or expiration date re-taped is usually notified by the supervisory authorities, therefore, is noticed by consumers. Buying behaviour of men and women shows some differences. Our results, however, have not proved any significant ones, although a small difference has emerged.

Suggested Citation

  • Halina Starzyczná & Michal Stoklasa & Pavla Sýkorová, 2013. "Behaviour of Czech customers when buying food products," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(7), pages 2801-2810.
    • Handle: RePEc:mup:actaun:actaun_2013061072801
    DOI: 10.11118/actaun201361072801
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    Citations

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    Cited by:

    1. Daniela Šálková & Petr Kučera & Lukáš Moravec, 2017. "Effect of Introducing Second Reduced Rate of VAT on Consumer Purchase Behaviour with Gluten-free Food," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(3), pages 1045-1053.
    2. Halina Starzyczná & Michal Stoklasa & Kateřina Matušínská, 2015. "Fluence of Product Leaflets on Purchasing Behaviour in Times of Crisis," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 63(4), pages 1357-1363.
    3. Petra Šánová & Jitka Svobodová & Adriana Laputková, 2017. "Using Multiple Correspondence Analysis to Evaluate Selected Aspects of Behaviour of Consumers Purchasing Local Food Products," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(6), pages 2083-2093.

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