IDEAS home Printed from https://ideas.repec.org/a/mup/actaun/actaun_2012060020449.html
   My bibliography  Save this article

Using the principal component analysis for evaluating the quality of a tourist destination

Author

Listed:
  • Ida Vajčnerová

    (Ústav marketingu a obchodu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika)

  • Jakub Šácha

    (Ústav statistiky a operačního výzkumu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika)

  • Kateřina Ryglová

    (Ústav marketingu a obchodu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika)

Abstract

The article deals with problems concerning evaluating the quality of a tourist destination. A tourist destination is a conjunction of products, services, natural resources, culture resources, local people, artificially created attractions and information, due to which it is able to attract a number of visitors. The visitors' satisfaction with a destination depends on the quality of their overall experience that is created on the basis of the cooperation of all actors in tourism in the given area - these are local inhabitants, service providers, public administration workers and destination management. The quality of services is a component of consumer satisfaction and so it is evaluated according to the level of a customer's satisfaction. Sustainable development and the quality of natural environment are parts of the destination quality, too. When evaluating quality it is necessary to define a set of factors (variables) that can be quantified and then to determine the quality of a destination.The objective of the paper is to create a model for evaluating the quality of a destination on the basis of analysing the importance of individual factors (variables) concerning the quality of a destination. The importance of these factors was determined by relevant responders during a questionnaire survey. For reducing the original number of twenty dependant variables the multidimensional statistical method of analysing the principal components was used. On the basis of similarities in evaluation this method supported clusters of factors - relative dimensions of the quality of a destination. Subsequently a methodology was formulated to evaluate the quality of a destination according to four newly-defined dimensions of quality: Attractions, Services, Marketing management, Sustainability and cooperation.

Suggested Citation

  • Ida Vajčnerová & Jakub Šácha & Kateřina Ryglová, 2012. "Using the principal component analysis for evaluating the quality of a tourist destination," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 60(2), pages 449-458.
    • Handle: RePEc:mup:actaun:actaun_2012060020449
    DOI: 10.11118/actaun201260020449
    as

    Download full text from publisher

    File URL: http://acta.mendelu.cz/doi/10.11118/actaun201260020449.html
    Download Restriction: free of charge
    File URL: http://acta.mendelu.cz/doi/10.11118/actaun201260020449.pdf
    Download Restriction: free of charge
    File URL: https://libkey.io/10.11118/actaun201260020449?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Palić Irena & Palić Petra & Banić Frane, 2021. "The pre-pandemic role of customer online satisfaction in price determination: evidence from hotel industry," Croatian Review of Economic, Business and Social Statistics, Sciendo, vol. 7(2), pages 50-60, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mup:actaun:actaun_2012060020449. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ivo Andrle (email available below). General contact details of provider: https://mendelu.cz/en/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.