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Penetration of small and medium sized food companies on foreign markets
[Penetrácia malých a stredných potravinárskych podnikov na zahraničné trhy]

Author

Listed:
  • Ladislav Mura

    (Dubnický technologický inštitút v Dubnici nad Váhom, Ústav odborných predmetov, Sládkovičova 533/20, 018 41 Dubnica nad Váhom, Slovenská republika)

  • Veronika Gašparíková

    (Katedra marketingu, Fakulta ekonomiky a manažmentu, Slovenská poľnohospodárska univerzita v Nitre, Trieda Andreja Hlinku 2, 949 01 Nitra, Slovenská republika)

Abstract

In the world the interconnection of national economies and internationalization of economic processes occur. In turbulent changing business environment only those companies that understand the current trends in global economy may survive, develop and prosper. Therefore, the issue of internationalization for most companies becomes to be more important and the process of internationalization is the way how to stand this increasingly competitive environment. In presented contribution, the attention is paid to issues of internationalization of Slovak food industry enterprises such as their way of business internationalization, percentage share of foreign - trading activities on overall business activity, company evaluation of business internationalization or barriers of foreign markets penetration that researched companies have to deal with. Small and medium-sized enterprises (SMEs) are the engine of the Slovak economy, generator of development, innovation, growth and they employ more than 60% of employees. Almost all businesses operating in agri-food complex have character of small and medium enterprises. The results of carried research have shown that small and medium-sized companies are considered to be successful in operation on foreign markets in surrounding European countries.

Suggested Citation

  • Ladislav Mura & Veronika Gašparíková, 2010. "Penetration of small and medium sized food companies on foreign markets [Penetrácia malých a stredných potravinárskych podnikov na zahraničné trhy]," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 58(3), pages 157-164.
  • Handle: RePEc:mup:actaun:actaun_2010058030157
    DOI: 10.11118/actaun201058030157
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    Citations

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    Cited by:

    1. Marcela Tuzová & Martina Toulová & Lea Kubíčková, 2017. "The Specifics of the Internationalization Process of Czech SMEs in the Food Industry," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(3), pages 1055-1064.
    2. Dagmar Kozelová & Martina Fikselová & Vladimír Vietoris & Peter Czako, 2013. "Analysis of the Slovak consumer behaviour regarding the organic food purchase," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(7), pages 2343-2350.
    3. Civelek Mehmet & Polách Jiří & Švihlíková Ilona & Paták Milan, 2022. "International Differences in the Perceptions of Export Obstacles By SMEs in the Same Firm-Level Characteristics: Evidence from European Countries," Folia Oeconomica Stetinensia, Sciendo, vol. 22(1), pages 18-45, June.

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