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The Startup Dilemma of International Market Expansion

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  • Jehiel Zif

Abstract

This paper explores the multifaceted challenges startup firms face when expanding into international markets. While existing literature has extensively examined the internationalization of entrepreneurial firms, a gap remains in understanding the specific considerations that shape startups' market expansion strategies. This study delves into the intricate interplay of marketing, managerial decision-making, and investment dynamics that tech startups must navigate. By building upon existing research, it incorporates contemporary developments in investment trends and market expansion concepts. The paper presents a comprehensive framework that integrates management objectives with internal capabilities and external market conditions across the domains of marketing, management, and investment.

Suggested Citation

  • Jehiel Zif, 2025. "The Startup Dilemma of International Market Expansion," Journal of Entrepreneurship and Business Innovation, Macrothink Institute, Journal of Entrepreneurship and Business Innovation, vol. 12(1), pages 1-1, December.
    • Handle: RePEc:mth:jebi88:v:12:y:2025:i:1:p:1
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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