IDEAS home Printed from https://ideas.repec.org/a/mth/jebi88/v11y2024i2p14.html
   My bibliography  Save this article

Study of Factors Affecting Consumers’ Online Clothing Purchase Intention

Author

Listed:
  • Khairunnisa Ibrahim
  • Razali A Shahul Hameed
  • Nurashikin Nazer Mohamed
  • Ngieng Chai Qi
  • Muhammad Nor Shafiee Ibrahim

Abstract

Online shopping has taken a crucial position in the 21st century, because most people are busy with their working life and make them having less time to go for shopping. In this case, online shopping purchase is the easiest and most appropriate channel for them to do their purchase. Internet has rapidly developed into a global perspective as it has changed the way for customers to shop. The spread of the internet causes the term of “online shopping†exist in year 1979. It is said that online marketing has gained huge popularity and importance all over the world. It is expected that by the end of 2040, the number would increase to more than 1.5 billion as far as internet user is concerned. One of the famous product that customers purchase online was clothing. However, there is a limited research being done regarding on how the customers in Sibu, Sarawak (Malaysia) purchase their clothes, whether they purchase at the retail store or do their purchase online. So, this research study seeks to explore what are the factors affecting customers’ online clothing purchase intention in Malaysia, particularly in Sibu, Sarawak.

Suggested Citation

  • Khairunnisa Ibrahim & Razali A Shahul Hameed & Nurashikin Nazer Mohamed & Ngieng Chai Qi & Muhammad Nor Shafiee Ibrahim, 2024. "Study of Factors Affecting Consumers’ Online Clothing Purchase Intention," Journal of Entrepreneurship and Business Innovation, Macrothink Institute, Journal of Entrepreneurship and Business Innovation, vol. 11(2), pages 1-14, December.
    • Handle: RePEc:mth:jebi88:v:11:y:2024:i:2:p:14
    as

    Download full text from publisher

    File URL: https://www.macrothink.org/journal/index.php/jebi/article/download/22280/17166
    Download Restriction: no
    File URL: https://www.macrothink.org/journal/index.php/jebi/article/view/22280
    Download Restriction: no
    ---><---

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mth:jebi88:v:11:y:2024:i:2:p:14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Technical Support Office (email available below). General contact details of provider: http://www.macrothink.org/journal/index.php/jebi .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.