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What Determines the Choice of Tourist Destination? The Case of Denmark

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  • Susanne Jensen
  • Gert Tinggaard Svendsen

Abstract

What determines the choice of tourist destination? Based on the comprehensive tourist surveys by VisitDenmark in 2004, 2008 and 2011, we find that both Danes and tourists from countries close to Denmark attach great importance to safety, but it is also important for nationalities such as Americans and Japanese. Furthermore, tourists staying at hotels and youth hostels ascribe less weight to safety than tourists using other accommodation forms. Finally, returning tourists ascribe more weight to safety than first-time tourists.

Suggested Citation

  • Susanne Jensen & Gert Tinggaard Svendsen, 2017. "What Determines the Choice of Tourist Destination? The Case of Denmark," Business and Management Horizons, Macrothink Institute, vol. 5(2), pages 112-124, December.
    • Handle: RePEc:mth:bmh888:v:5:y:2017:i:2:p:112-124
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    File URL: http://www.macrothink.org/journal/index.php/bmh/article/view/12302
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    References listed on IDEAS

    as
    1. Susanne Jensen & Gert Tinggaard Svendsen, 2016. "Social Trust, Safety and the Choice of Tourist Destination," Business and Management Horizons, Macrothink Institute, vol. 4(1), pages 1-9, June.
    2. Gunnar L.H. Svendsen & Gert T. Svendsen, 2016. "Trust, Social Capital and the Scandinavian Welfare State," Books, Edward Elgar Publishing, number 13252.
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    Cited by:

    1. Fernandez-Abila, Cheryl Joy & Tan, Reynold & Dumpit, Duvince Zhalimar & Gelvezon, Rowena Paz & Arcala Hall, Rosalie & Lizada, Joy & Monteclaro, Harold & Ricopuerto, Junavy & Salvador-Amores, Analyn, 2024. "Characterizing the sustainable tourism development of small islands in the Visayas, Philippines," Land Use Policy, Elsevier, vol. 137(C).

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