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Structural Inertia, Social Media and Organizational Change

Author

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  • Musab Ababneh

Abstract

The paper addresses structural inertia and radical change in countries which have suffered from stagnant inertial forces. In light of the punctuated equilibrium model, the paper introduces two propositions which suggest that such forces have established the necessary conditions for radical change. Also, social media networks have been a factor in creating such change by galvanizing protestors and by allowing them to share information, to organize, and to build support and momentum for the change process.

Suggested Citation

  • Musab Ababneh, 2016. "Structural Inertia, Social Media and Organizational Change," Business and Economic Research, Macrothink Institute, vol. 6(1), pages 162-174, June.
    • Handle: RePEc:mth:ber888:v:6:y:2016:i:1:p:162-174
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    File URL: http://www.macrothink.org/journal/index.php/ber/article/view/8939/7375
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    File URL: http://www.macrothink.org/journal/index.php/ber/article/view/8939
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    More about this item

    Keywords

    Structural inertia; Social media; Organizational change;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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