IDEAS home Printed from https://ideas.repec.org/a/mth/ber888/v15y2025i1p60-78.html
   My bibliography  Save this article

The Impact of Artificial Intelligence on eCommerce in the UAE from the Customer Perspective

Author

Listed:
  • Dr. Adnan Jawabri
  • Atheer Mohamed
  • Dr. Waheed Rehman

Abstract

The transformative impact of Artificial Intelligence (AI) on the burgeoning e-commerce sector in the United Arab Emirates (UAE). Focusing on consumer perspectives, the study examines the synergistic relationship between AI integration and the evolving e-commerce practices within the UAE. It highlights how the incorporation of AI redefines business operations and consumer interactions on e-commerce platforms, showcasing the UAE's leading position in innovation and technological advancement. Utilizing rigorous primary research methods, including surveys and interviews, alongside comprehensive secondary research, the findings reveal significant trends such as the predominance of younger demographics, a preference for personalized experiences, and growing concerns regarding data security and privacy. The results indicate a strong consumer inclination towards AI-driven features; however, respondents also underscore the necessity for enhanced data protection regulations and increased customization. This study underscores the importance of a balanced approach to AI implementation, emphasizing the critical role of customer trust and innovation in supporting the UAE's rapid e-commerce growth.

Suggested Citation

  • Dr. Adnan Jawabri & Atheer Mohamed & Dr. Waheed Rehman, 2025. "The Impact of Artificial Intelligence on eCommerce in the UAE from the Customer Perspective," Business and Economic Research, Macrothink Institute, vol. 15(1), pages 60-78, December.
    • Handle: RePEc:mth:ber888:v:15:y:2025:i:1:p:60-78
    as

    Download full text from publisher

    File URL: https://www.macrothink.org/journal/index.php/ber/article/download/22456/17361
    Download Restriction: no
    File URL: https://www.macrothink.org/journal/index.php/ber/article/view/22456
    Download Restriction: no
    ---><---

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mth:ber888:v:15:y:2025:i:1:p:60-78. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Technical Support Office The email address of this maintainer does not seem to be valid anymore. Please ask Technical Support Office to update the entry or send us the correct address (email available below). General contact details of provider: http://www.macrothink.org/journal/index.php/ber .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.