IDEAS home Printed from https://ideas.repec.org/a/mir/mirbus/v2y2012i2p68-76.html
   My bibliography  Save this article

Agreements and differences between Corporate Social Responsibility, Social Marketing and cause-related Marketing

Author

Listed:
  • Gustavo Cusot

    (Córdoba – Argentina)

  • Gabriela Falconi

    (Quito - Ecuador)

Abstract

This investigation gets closer to the management of Social Corporate Responsibility, Social Marketing and Marketing related to a cause, with a deep look to the stakeholders, making emphasis inside these consumers. In the study you will be able to observe the characteristics of each of the business strategies before mentioned and examples will be raised and studies of cases on its execution. Some of the conclusions point to the fact that consumer companies give each time more priority to its consumers which have an impact in the improvement of its products and services and its coexistence witht he community.

Suggested Citation

  • Gustavo Cusot & Gabriela Falconi, 2012. "Agreements and differences between Corporate Social Responsibility, Social Marketing and cause-related Marketing," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 2(2), pages 68-76, April.
    • Handle: RePEc:mir:mirbus:v:2:y:2012:i:2:p:68-76
    as

    Download full text from publisher

    File URL: http://thejournalofbusiness.org/index.php/site/article/view/192/191
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mir:mirbus:v:2:y:2012:i:2:p:68-76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: M Kabir (email available below). General contact details of provider: https://edirc.repec.org/data/csmirus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.