IDEAS home Printed from https://ideas.repec.org/a/mig/tmjrnl/v10y2022i1p39-60.html
   My bibliography  Save this article

Innovative crisis-response through best human resources practices during COVID-19

Author

Listed:
  • Bharti Pandya

    (Higher Colleges of Technology, UAE)

  • Bistra Boukareva

    (Higher Colleges of Technology, UAE)

Abstract

During Covid-19 Human Resources evolved as a pivotal organisational function, able to ensure continuity of the business by balancing demands of employees and business. Concurrently, it ensured operational vitality by navigating the crisis through implementing innovative human resources practices. Human Resources practitioners responded swiftly to the operational, administrative, and strategic challenges posed by the dynamics of external and internal changes. This qualitative and informative research explores the innovative practices implemented by human resources practitioners as a response to past health-pandemics and the Covid-19 crisis. A mix of inductive, deductive, and inductive-deductive thematic analysis was applied to present the findings from the literature review on Human Resources practices during health-pandemics before Covid-19 and during Covid-19 (published in 2020-2021). This study found Human Resources practitioners amongst the first responders to a health-related crisis. During a crisis, the HR role skews towards becoming a responsive change agent sustaining empathy and productivity whilst implementing new policies and practices, redefining the work, workforce, and the workplace in response to the changing external environment. The innovative HR practices implemented during the Covid-19 crisis will offer insights to the Management and HR practitioners, and will further guide the re-invention and championing of creative people management strategies for achieving human capital and organisational resilience. Decision-makers will understand the value of responsive practices at the time of global crisis.

Suggested Citation

  • Bharti Pandya & Bistra Boukareva, 2022. "Innovative crisis-response through best human resources practices during COVID-19," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 10(1), pages 39-60, April.
  • Handle: RePEc:mig:tmjrnl:v:10:y:2022:i:1:p:39-60
    DOI: https://doi.org/10.33182/tmj.v10i1.2089
    as

    Download full text from publisher

    File URL: https://journals.tplondon.com/tmj/article/view/2089/1576
    Download Restriction: no

    File URL: https://libkey.io/https://doi.org/10.33182/tmj.v10i1.2089?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mig:tmjrnl:v:10:y:2022:i:1:p:39-60. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxbridge Publishing House (email available below). General contact details of provider: https://www.transnationalmarket.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.