IDEAS home Printed from https://ideas.repec.org/a/mig/tmjrnl/v10y2022i1p171-199.html
   My bibliography  Save this article

Antecedents of QR code acceptance during Covid-19: Towards sustainability

Author

Listed:
  • K.A. Asraar Ahmed

    (VIT-AP School of Business, VIT-AP University, INDIA)

  • V.S. Damodharan

    (Abu Dhabi Vocational Education & Training Institute, UAE)

Abstract

This is an exploratory study of Quick Response (QR) code usage in India in Bangalore city during the Covid-19. QR is a ubiquitous tool extensively used in many developed countries to attract customers through sustainability marketing. The significant penetration among smartphone users in developing countries like India has increased the usage of QR codes for various services like digital information sharing, digital payments, digital shopping, digital coupons, etc. The digital payment method is one of the top 17 agendas of United Nations sustainable development goals. This research paper aims to identify the critical elements of behavioural intention towards QR code acceptance (BIQRA) among Indian smartphone users. This research uses survey data from 432 smartphone users from Bangalore city during COVID-19. This research paper focuses on the knowledge gap of sustainability marketing using QR codes and helps beginners understand how PLS-SEM uses sustainability marketing research. The research finding found increased QR-code usage among the customers during the Covid-19 in Bangalore city.

Suggested Citation

  • K.A. Asraar Ahmed & V.S. Damodharan, 2022. "Antecedents of QR code acceptance during Covid-19: Towards sustainability," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 10(1), pages 171-199, April.
    • Handle: RePEc:mig:tmjrnl:v:10:y:2022:i:1:p:171-199
    DOI: https://doi.org/10.33182/tmj.v10i1.2289
    as

    Download full text from publisher

    File URL: https://journals.tplondon.com/tmj/article/view/2289/1586
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.33182/tmj.v10i1.2289?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mig:tmjrnl:v:10:y:2022:i:1:p:171-199. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxbridge Publishing House (email available below). General contact details of provider: https://www.transnationalmarket.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.