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Technology Acceptance Model in an Environmental and Organizational Context (evidence from Kazakhstan)

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  • Aigul Meirmanova

    (University of Miskolc)

Abstract

The aim of this paper is to investigate the impact of the environmental and organizational moderators on farmers’ e-commerce adoption behaviour. Data were collected from 384 wheat farmers in Kazakhstan. Descriptive analysis and multiple group analysis findings revealed that environmental (i.e. government) and organizational moderators had an insignificant effect on the relationship of the dependent variables (between behavioural intention and usage behaviour). However, there is a positive impact of the environmental (i.e. government) and organizational moderators on the relationship between the independent variables (Perceived Usefulness, Perceived Ease of Use, Social Influence, Facilititating Conditions, Compatibility) and dependent variable (behavioural intention).

Suggested Citation

  • Aigul Meirmanova, 2021. "Technology Acceptance Model in an Environmental and Organizational Context (evidence from Kazakhstan)," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 17(01), pages 3-13.
    • Handle: RePEc:mic:tmpjrn:v:17:y:2021:i:01:p:3-13
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    File URL: http://tmp.gtk.uni-miskolc.hu/volumes/2021/01/TMP_2021_01_01.pdf
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    More about this item

    Keywords

    Government support; organizational support; moderator; farmers;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O38 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Government Policy
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services

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