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How Did Reciprocity Evolve in Online Communication? Turnout of Reciprocal Altruism

Author

Listed:
  • Cyntia Valociková

    (Óbuda University)

  • Jolán Velencei

    (Óbuda University)

Abstract

Why do we help strangers on the Internet? Sharing our experience, knowledge, or information does not involve a large investment of energy, yet users often expect to be rewarded for sharing their personal resources. Economics and other disciplines call this type of exchange reciprocal altruism. The present research introduces different types of altruism and then deals with reciprocal altruism. It describes how this form of selflessness can appear in social media. The aim of the research is to create an overview of Hungarian and international research, which is the first step of a long-term, comprehensive research project.

Suggested Citation

  • Cyntia Valociková & Jolán Velencei, 2020. "How Did Reciprocity Evolve in Online Communication? Turnout of Reciprocal Altruism," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 16(02), pages 103-113.
    • Handle: RePEc:mic:tmpjrn:v:16:y:2020:i:02:p:103-113
    as

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    File URL: http://tmp.gtk.uni-miskolc.hu/volumes/2020/02/TMP_2020_02_11.pdf
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    References listed on IDEAS

    as
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    3. Eddleston, Kimberly A. & Kellermanns, Franz W., 2007. "Destructive and productive family relationships: A stewardship theory perspective," Journal of Business Venturing, Elsevier, vol. 22(4), pages 545-565, July.
    4. Sander van der Linden, 2017. "The nature of viral altruism and how to make it stick," Nature Human Behaviour, Nature, vol. 1(3), pages 1-4, March.
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    More about this item

    Keywords

    Altruism; Reciprocity; Knowledge Sharing; Social Community;
    All these keywords.

    JEL classification:

    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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