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Gender Differences in the Pursuit of Prestige in Charitable Giving: An Experiment

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  • Jingping Li
  • Yohanes E. Riyanto

Abstract

We examine gender differences in image-seeking preferences in a real-charity experiment. We utilized the category-reporting strategy that publicly acknowledged donors when their donation met a threshold. We varied the threshold to control the magnitude of the image benefits and switched on and off the public-reporting channel to isolate the effect of publicity. Men donated more than women when the star-donor threshold was high and when the donation was publicly acknowledged. Women's average donations varied little with the threshold level or the publicity channel. Our result suggests that men conformed more to the image-seeker profile in their charitable giving than women.

Suggested Citation

  • Jingping Li & Yohanes E. Riyanto, 2022. "Gender Differences in the Pursuit of Prestige in Charitable Giving: An Experiment," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 178(1), pages 80-103.
    • Handle: RePEc:mhr:jinste:urn:doi:10.1628/jite-2022-0004
    DOI: 10.1628/jite-2022-0004
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    More about this item

    Keywords

    gender differences; charitable giving; category reporting; generosity; social image;
    All these keywords.

    JEL classification:

    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • H00 - Public Economics - - General - - - General

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