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Market Branding of Slovenian Gazelles

Author

Listed:
  • Gabrijel Devetak

    (Faculty of Commercial and Business Sciences)

  • Riko Novak

    (Faculty of Commercial and Business Sciences)

Abstract

The purpose of the article is to show the global marketing activities, guidelines and management decisions for international business of Slovenian gazelles. The survey was conducted on a sample of 230-s Slovenian gazelles that have been included in the list of 500 fastest growing companies in Slovenia in previous years (2007, 2008, 2009 and 2010). They are also involved in the selection of ‘Best Fast Growing Company or a Gazelle.’ Slovenian gazelles use the internationalization for many reasons (saturation of the domestic market, lack of demand in the domestic market, etc.). Findings presented in this article may serve Slovenian gazelle in the decision of how to enter a foreign market, in the selection of the initial steps and the comparison of the existing market models used in the company.

Suggested Citation

  • Gabrijel Devetak & Riko Novak, 2012. "Market Branding of Slovenian Gazelles," Management, University of Primorska, Faculty of Management Koper, vol. 7(3), pages 191-204.
    • Handle: RePEc:mgt:youmng:v:7:y:2012:i:3:p:191-204
    as

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    File URL: http://www.fm-kp.si/zalozba/ISSN/1854-4231/7_191-204.pdf
    File Function: full text in Slovene
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    File URL: http://www.fm-kp.si/zalozba/ISSN/1854-4231/7_271-273.pdf
    File Function: abstract in English
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