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Influence of User Experience on Successfulness of E-Business

Author

Listed:
  • Roman Broz
  • Viktorija Sulcic

    (University od Primorska, Slovenija)

Abstract

E-business is becoming an ever more important part of modern economy in respect of its wide use as well as its extent. Technology by itself is not sufficient for success, its implementation and content are even more important. That is the subject of the user experience studies. This work discusses successfulness of e-business with regard to user experience in its use. As a research method an internet survey has been used. Data analysis results show that preceding experience importantly influences inclination towards the further use of e-business. As part of the research results the classification of factors important for shaping user experience is stated, as well as propositions for improvement of existing e-business implementations.

Suggested Citation

  • Roman Broz & Viktorija Sulcic, 2009. "Influence of User Experience on Successfulness of E-Business," Management, University of Primorska, Faculty of Management Koper, vol. 4(2), pages 149-168.
    • Handle: RePEc:mgt:youmng:v:4:y:2009:i:2:p:149-168
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