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Consumer Buying Behavior

Author

Listed:
  • Irena Vida

    (University of Ljubljana, Slovenia)

  • Mojca Maher Pirc

    (University of Ljubljana, Slovenia)

Abstract

The study examines the phenomenon of national identity and economic ethnocentrism in consumer buying behavior. Analysis of data collected from a representative sample of adult Slovenian consumers reveals only moderately expressed ethnocentric tendencies. Similar moderation was revealed in the preferences of Slovenian consumers for patriotic purchasing behavior, whereby the domestic origin of products was more important in the case of nondurable goods and services than in the case of durable goods. Consumers evaluated various characteristics of products made in the EU more favorably relative to those made in Slovenia.

Suggested Citation

  • Irena Vida & Mojca Maher Pirc, 2006. "Consumer Buying Behavior," Management, University of Primorska, Faculty of Management Koper, vol. 1(1), pages 49-63.
    • Handle: RePEc:mgt:youmng:v:1:y:2006:i:1:p:49-63
    as

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    File URL: http://www.fm-kp.si/zalozba/ISSN/1854-4231/1_049-063.pdf
    File Function: full text in Slovene
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    File URL: http://www.fm-kp.si/zalozba/ISSN/1854-4231/1_093-095.pdf
    File Function: abstract in English
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    Citations

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    Cited by:

    1. Vita Petek & Črtomir Rozman & Jasna Potočnik Topler, 2021. "When the Customer and the Wine Shelf Meet: Factors of Ethnocentrism When Selecting a Bottle of Wine," Sustainability, MDPI, vol. 13(21), pages 1-16, November.

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