IDEAS home Printed from https://ideas.repec.org/a/mgs/jibrme/v8y2023i2p24-48.html
   My bibliography  Save this article

A Comparative Analysis of E-commerce Consumer Purchasing Decisions: Taobao in Shanghai and Daraz in Dhaka

Author

Listed:
  • MD Jahir Uddin Khan

    (School of Economics and Management, TongjiUniversity, China)

  • Shouming Chen

    (School of Economics and Management, TongjiUniversity, China)

  • Yan Shumin

    (School of Economics and Management, TongjiUniversity, China)

  • Md Abid Hasan

    (College of Business, Sichuan University, China)

Abstract

There is a lot of potential for expansion for the e-commerce business, but only if we can figure out what makes people buy online. Findings from this study shed light on the e-commerce decision-making process and the ways in which cultural, social, individual, and environmental elements influence it, with a focus on the Chinese market. We surveyed a total of 150 people in Shanghai and 100 people in Dhaka, Bangladesh, using questionnaires. The findings highlight two obstacles that have a negative effect on the online retail industry and customer choice when purchasing goods online. The study compares Taobao and Daraz, focusing on their respective operational systems, market positioning, and distinctions. The study also looks ahead to potential trends and suggests ways businesses might change their business models and create consumer and retailer regulations. Businesses that are just starting out in the e-commerce space can greatly benefit from these insights. The results demonstrate the importance of understanding the elements that influence customer choices and online purchasing behavior.

Suggested Citation

  • MD Jahir Uddin Khan & Shouming Chen & Yan Shumin & Md Abid Hasan, 2023. "A Comparative Analysis of E-commerce Consumer Purchasing Decisions: Taobao in Shanghai and Daraz in Dhaka," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 8(2), pages 24-48, August.
    • Handle: RePEc:mgs:jibrme:v:8:y:2023:i:2:p:24-48
    DOI: 10.18775/jibrm.1849-8558.2015.82.3003
    as

    Download full text from publisher

    File URL: https://researchleap.com/wp-content/uploads/2024/07/A-Comparative-Analysis-of-E-commerce-Consumer-Purchasing-.pdf
    Download Restriction: no
    File URL: https://researchleap.com/a-comparative-analysis-of-e-commerce-consumer-purchasing-decisions-taobao-in-shanghai-and-daraz-in-dhaka/
    Download Restriction: no
    File URL: https://libkey.io/10.18775/jibrm.1849-8558.2015.82.3003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    E-commerce; Online shopping; Decision making process; Taobao; Daraz. BD; Impact factors;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mgs:jibrme:v:8:y:2023:i:2:p:24-48. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Bojan Obrenovic (email available below). General contact details of provider: https://researchleap.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.