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The Influence of Service Quality on Aircraft’s Brand Image in Bandung, Indonesia

Author

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  • Bob Foster

    (Universitas Informatika Dan Bisnis Indonesia, Bandung, Indonesia)

Abstract

This study aims to measure the effect of service quality on domestic aircraft companies in accordance with the improvement of the corporate’s image. The population in this study is domestic passengers. In collecting data from 250 respondents, this study uses the Non-Random Sampling technique. The analysis method of this study is regression analysis. The result shows that there is the influence of service quality on the brand image of domestic aircraft. The implications of this study indicate that the improvement of service quality provides a positive image for local aircraft companies.

Suggested Citation

  • Bob Foster, 2018. "The Influence of Service Quality on Aircraft’s Brand Image in Bandung, Indonesia," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 3(5), pages 19-24, July.
    • Handle: RePEc:mgs:jibrme:v:3:y:2018:i:5:p:19-24
    DOI: 10.18775/jibrm.1849-8558.2015.35.3003
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    More about this item

    Keywords

    Service quality; Brand image; Domestic airplane passengers;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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