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Communication transparency in ethical and traditional banking in Spain

Author

Listed:
  • Elisa Baraibar-Diez

    (Lecturer of Business Administration, Business Administration Department, University of Cantabria, Spain)

  • Maria D. Odriozola

    (Lecturer of Business Administration, Business Administration Department, University of Cantabria, Spain)

  • Jose Luis Fernandez Sanchez

    (Lecturer of Business Administration, Business Administration Department, University of Cantabria, Spain)

Abstract

Transparency is a key value in the thinking of ethical banks, but do they perform different practices over traditional banking that justify or support that commitment to transparency? This study examines transparency in the communication process in two different types of banking in Spain: ethical/alternative banking and traditional banking. The identification of an explicit commitment to transparency, the analysis of disclosed information, the identification of information channels and the identification of stakeholders allow assessing transparency, which appears as a complex concept that has more to do with corporate philosophy rather than with the actions developed to achieve a greater transparency level, where the resources of the financial institution seem to prevail over the thinking of the organization. This exploratory study will contribute to the knowledge about ESG information disclosure in the banking industry, developing the identification of practices that improve transparency and will result in greater efficiency in decision-making processes.

Suggested Citation

  • Elisa Baraibar-Diez & Maria D. Odriozola & Jose Luis Fernandez Sanchez, 2017. "Communication transparency in ethical and traditional banking in Spain," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 2(2), pages 24-32, January.
    • Handle: RePEc:mgs:jibrme:v:2:y:2017:i:2:p:24-32
    DOI: 10.18775/jibrm.1849-8558.2015.22.3004
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    Cited by:

    1. María del Carmen Valls Martínez & Pedro Antonio Martín-Cervantes & Sandra Peña Rodríguez, 2021. "Ethical Banking and Poverty Alleviation Banking: The Two Sides of the Same Solidary Coin," Sustainability, MDPI, vol. 13(21), pages 1-22, October.

    More about this item

    Keywords

    Transparency; Communication; Ethical banking; Traditional banking; New business models;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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