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Change Implementation and Competative Positioning

Author

Listed:
  • Bako Yusuf Adebola

    (Business Administration and Management, Ilaro, Ogun State Nigeria)

  • Taiwo Akeem Ayinde

    (Business Administration and Management, Ilaro, Ogun State Nigeria)

  • Ademeso James Olufemi

    (Business Administration and Management, Ilaro, Ogun State Nigeria)

Abstract

Implementing complex organizational changes involve collective action by many people, each of whom contributes something. Implementation of change may face a big problem if the required environment, technique, and technologies are lacking. Descriptive survey research design was adopted. The population of this study comprised 43,820 management employees of the telecommunication industry (NCC 2012). Based on proportional stratified sampling technique, the survey sample size calculator software was used to select 2312 employees. A six-point likert scale type questionnaire used to collect data was validated by experts and a 0.81 Cronbach alpha coefficient confirmed its reliability. Of the 2312 questionnaire copies administered, 1435 were returned duly filled out. Change implementation had a significant relationship with competitive positioning (R2=0.251, p-value=0.0000

Suggested Citation

  • Bako Yusuf Adebola & Taiwo Akeem Ayinde & Ademeso James Olufemi, 2016. "Change Implementation and Competative Positioning," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 2(1), pages 14-23, November.
    • Handle: RePEc:mgs:jibrme:v:2:y:2016:i:1:p:14-23
    DOI: 10.18775/jibrm.1849-8558.2015.21.3002
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    Cited by:

    1. Asa Romeo Asa & Johanna Pangeiko Nautwima & Jesaria Khom-Oabes, 2023. "The Role of Strategic Change Management in Enhancing Academic Institutions’ Sustainability," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 9(3), pages 41-53, March.

    More about this item

    Keywords

    Change Implementation; Competitive Positioning; Change Management; Competitive Positioning.;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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