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The Potential Utilisation of Artificial Intelligence (AI) in Enterprises

Author

Listed:
  • Marie Leddy

    (School of Business and Humanities, Dundalk Institute of Technology, Dundalk, Ireland)

  • Niall McCreanor

    (School of Business and Humanities, Dundalk Institute of Technology, Dundalk, Ireland)

Abstract

Artificial intelligence (AI) is a part of computer science that aims to create and develop intelligent machines. For AI to function and perform, it involves the development of algorithms, models, and systems that enable computers to learn from the data, identify patterns, and make predictions. Research indicates that AI can increase private industry output, decision-making, and effectiveness. By identifying how enterprises utilize AI, what is the impact of implementing AI in enterprise operations, and how does it affect the efficiency, productivity, and overall performance of the business? This exploratory research begins with insight into understanding AI and addresses how AI has been utilized and implemented in businesses, ethical and societal considerations, and potential benefits and challenges that businesses may confront. Ten in-depth interviews with leading industry experts using AI, followed by focus groups, generated information. opinions, and key insights. By utilizing the software Nvivo, this quantitative research presents key themes and content findings to assist in educating enterprise personnel during the AI decision-making and implementation stages.

Suggested Citation

  • Marie Leddy & Niall McCreanor, 2024. "The Potential Utilisation of Artificial Intelligence (AI) in Enterprises," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 9(6), pages 27-41, February.
    • Handle: RePEc:mgs:ijoied:v:9:y:2024:i:6:p:27-41
    DOI: 10.18775/ijied.1849-7551-7020.2015.96.2003
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    More about this item

    Keywords

    Artificial intelligence; Implementation; Ethics; Benefits and challenges;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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