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Sailing in the Storm in 2020, The Business to Consumer Case

Author

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  • Manu Viorica Madalina

    (The Bucharest University of Economic Studies – Council for Doctoral Studies (CSUD), Bucharest, Romania)

Abstract

This chapter analyses factors that add value to the businesses in 2020, especially the new businesses from the digital economy. Many Romanian companies fight hard to find their way to success (or survival) in the absence of one valuable objective of the business and in this chapter we will analyze them. This chapter researches the enterprise value and its determinants, in order to understand the ways to increase the company value, while considering Jensen’s theory of value maximization as the single important objective of a company.

Suggested Citation

  • Manu Viorica Madalina, 2021. "Sailing in the Storm in 2020, The Business to Consumer Case," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 7(2), pages 20-27, January.
    • Handle: RePEc:mgs:ijmsba:v:7:y:2021:i:2:p:20-27
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.72.1003
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    References listed on IDEAS

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    4. Brooks,Chris, 2014. "Introductory Econometrics for Finance," Cambridge Books, Cambridge University Press, number 9781107661455, December.
    5. Malliaris, A.G. & Shaw, Leslie & Shefrin, Hersh (ed.), 2016. "The Global Financial Crisis and Its Aftermath: Hidden Factors in the Meltdown," OUP Catalogue, Oxford University Press, number 9780199386239.
    6. Malliaris, A.G. & Shaw, Leslie & Shefrin, Hersh (ed.), 2016. "The Global Financial Crisis and Its Aftermath: Hidden Factors in the Meltdown," OUP Catalogue, Oxford University Press, number 9780199386222.
    7. Brooks,Chris, 2019. "Introductory Econometrics for Finance," Cambridge Books, Cambridge University Press, number 9781108436823, October.
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    More about this item

    Keywords

    Crisis; Ecommerce; Firm value; Panel data; Listed companies.;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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