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Revising Students’ Decision-making Process

Author

Listed:
  • Sanaz Farjam
  • Xu Hongyi

    (School of Management, Wuhan University of Technology, Wuhan, P.R.China)

Abstract

One of the major concerns of marketing researchers is to analyze customer’s decision-making process. Given the significance of students as customers concept in Higher Education (HE), it seems necessary to study this process. In this paper, we reviewed studies related to decision-making process of students, then, revised models that discussed this issue. We found many factors that affect this process from different points of view. This paper attempts to provide guidance for further investigation in this area.

Suggested Citation

  • Sanaz Farjam & Xu Hongyi, 2015. "Revising Students’ Decision-making Process," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(10), pages 70-78, September.
    • Handle: RePEc:mgs:ijmsba:v:1:y:2015:i:10:p:70-78
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    More about this item

    Keywords

    Decision-making process; Higher Education; International students;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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