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"Social Responsiveness" as a Corporate Objective

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  • Daisuke Okamoto

Abstract

"Social responsiveness " of a corporation includes its contribution to and participation in the community, its efforts to improve the living standards of its employees and the protection of the global environment. These are issues contemporary corporations cannot ignore, although they tend to be less emphasized in business downturns like today's. Previously, when these issues were hotly discussed in the context of philanthropy, they were treated as contributions corporations make without a return on investment, not related to any of the logic by which corporations are usually run; it is believed here that corporations should consider "social responsiveness" one of the corporate objectives like profitability and growth, an objective that provides long-term preservation and self-development.

Suggested Citation

  • Daisuke Okamoto, 1995. ""Social Responsiveness" as a Corporate Objective," Japanese Economy, Taylor & Francis Journals, vol. 23(2), pages 3-37.
    • Handle: RePEc:mes:jpneco:v:23:y:1995:i:2:p:3-37
    DOI: 10.2753/JES1097-203X23023
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    Cited by:

    1. Lynden-Bell, D., 1999. "Negative specific heat in astronomy, physics and chemistry," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 263(1), pages 293-304.

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