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Internationalization Strategy of Chinese E-Business Companies

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  • Da Huo
  • Rihui Ouyang

Abstract

The e-business market has experienced a speeding development at emerging market. This research aims to identify the corporate-level factors that influence decisions of pursuing an internationalization strategy at e-business companies from emerging market, based on the study of Chinese e-business companies. The Probit model and General Estimation Equation (GEE) estimation are performed to analyze the effect of corporate-level factors on the decisions of internationalization strategy, and the Heckman selection model is further performed to analyze the sample selection of Chinese e-business companies in their strategic decisions. This research will be helpful to managers and administrators of e-business companies from emerging market.

Suggested Citation

  • Da Huo & Rihui Ouyang, 2018. "Internationalization Strategy of Chinese E-Business Companies," Emerging Markets Finance and Trade, Taylor & Francis Journals, vol. 54(4), pages 801-810, March.
    • Handle: RePEc:mes:emfitr:v:54:y:2018:i:4:p:801-810
    DOI: 10.1080/1540496X.2017.1283488
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