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Moral and Ethical Antecedents of Attitude Toward Counterfeit Luxury Products: Evidence from Pakistan

Author

Listed:
  • Yushi Jiang
  • Luo Xiao
  • Tariq Jalees
  • Mishal Hasnain Naqvi
  • Syed Imran Zaman

Abstract

Counterfeiting a universal problem is influencing marketers and consumers across the world. Despite its severity, earlier researchers have not paid much attention to it especially in the perspective of moral and ethical aspects. Researchers generally have established the influence of ethical/moral aspects along with social-personal factors on attitude toward counterfeiting luxury products (CLPs). They have not entirely explored the influence of moral aspects on CLPs. Thus, the aim of this study is to ascertain the influence of ethical issues on attitude toward CLPs in the context of theory of planned behavior and theory of reasoned action.

Suggested Citation

  • Yushi Jiang & Luo Xiao & Tariq Jalees & Mishal Hasnain Naqvi & Syed Imran Zaman, 2018. "Moral and Ethical Antecedents of Attitude Toward Counterfeit Luxury Products: Evidence from Pakistan," Emerging Markets Finance and Trade, Taylor & Francis Journals, vol. 54(15), pages 3519-3538, December.
  • Handle: RePEc:mes:emfitr:v:54:y:2018:i:15:p:3519-3538
    DOI: 10.1080/1540496X.2018.1480365
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    Cited by:

    1. Katharina Stolz, 2022. "Why Do(n’t) We Buy Second-Hand Luxury Products?," Sustainability, MDPI, vol. 14(14), pages 1-24, July.
    2. Tamil Selvi Renganathan & Goi Mei Teh, 2023. "The Effect of Social Media Influencers on Fashion Counterfeit Purchase Intention among Young Generation," Information Management and Business Review, AMH International, vol. 15(2), pages 128-143.

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