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A Comparison Study of Multinational Chain Hotel Employees’ Perceptions of Corporate Social Responsibility in China and Korea

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  • ChungAh Kim
  • Sang Hyuck Kim
  • Keon Hee Lee

Abstract

The purpose of this study is to examine differences in the perceptions of corporate social responsibility (CSR) between multinational chain hotel employees in Korea and those in China. Data collection was conducted in June 2013, and 350 respondents from hotels in Korea and China were included in the study. Several statistical methods (factor analysis, importance performance analysis, and independent T-test) were employed. The empirical results show that Chinese hotel employees perceive CSR to be more important and well performed than do their counterparts in Korea. These results clearly point to the need for more seriously considering the cultural and social context of CSR, especially in emerging markets.

Suggested Citation

  • ChungAh Kim & Sang Hyuck Kim & Keon Hee Lee, 2015. "A Comparison Study of Multinational Chain Hotel Employees’ Perceptions of Corporate Social Responsibility in China and Korea," Emerging Markets Finance and Trade, Taylor & Francis Journals, vol. 51(2), pages 364-376, March.
    • Handle: RePEc:mes:emfitr:v:51:y:2015:i:2:p:364-376
    DOI: 10.1080/1540496X.2015.1021599
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    Cited by:

    1. Rafael Becerra-Vicario & Daniel Ruiz-Palomo & Ana León-Gómez & José Manuel Santos-Jaén, 2023. "The Relationship between Innovation and the Performance of Small and Medium-Sized Businesses in the Industrial Sector: The Mediating Role of CSR," Economies, MDPI, vol. 11(3), pages 1-18, March.
    2. Vanja Gnjidic & Roberta Kurti Vukovic, 2018. "Managing CSR in Croatian Hospitality: The Case of Luxury Boutique Hotels," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 9(3), pages 01-09, September.

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