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Lessons from Behavioral Economics

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  • Robert Frank

Abstract

Perhaps the brightest new branch in economics today is behavioral economics. It directly challenges the central economic assumption about the rationality of market participants. But what are its practical implications? Robert Frank has been working in these fields almost as long as anyone. He believes there are policy implications in his work that could save the nation an enormous amount of money.

Suggested Citation

  • Robert Frank, 2008. "Lessons from Behavioral Economics," Challenge, Taylor & Francis Journals, vol. 51(3), pages 80-92.
    • Handle: RePEc:mes:challe:v:51:y:2008:i:3:p:80-92
    DOI: 10.2753/0577-5132510305
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    Cited by:

    1. Sergios Tzotzes & Dimitris Milonakis, 2021. "Paradigm Change or Assimilation? The Case of Behavioral Economics," Review of Radical Political Economics, Union for Radical Political Economics, vol. 53(1), pages 173-192, March.
    2. Nathan Berg & Gerd Gigerenzer, 2010. "As-if behavioral economics: neoclassical economics in disguise?," History of Economic Ideas, Fabrizio Serra Editore, Pisa - Roma, vol. 18(1), pages 133-166.

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